Cora: Redefining what it means to be a woman

Digital Strategy and Website Redesign

Our Role

Cora's safe and organic women's health products provide the best experience for a women's monthly period.  Traditionally, a women's period carries with it a high level of stigma and embarrassment, which does not match today's independent professional woman.  When Design Rocket partnered with Cora, we identified the audacious goal to have a completely personalized monthly experience that was trustworthy, seamless and empowering. 

The Challenge

We set out to change the mindset of a woman's period. Whereas most competitors position menstruation as something to cope with, for Cora we embedded visuals and education that allows women celebrate a key part of their lives.  Cora's biggest competitive advantage is being 100% transparent with its organic ingredients, so we highlighted what women are bringing into contact with their bodies.  Design Rocket set out to improve purchase rate and customer lifetime value by creating a monthly Cora subscription that is personalized and empowering, enabling women to fully identify their needs and match their monthly delivery to exactly fit their flow, period duration and habits.

Solution

Following the first three months after the launch of the new website, it has seen 50% growth in website traffic and 4% increase in time spent. Not only are we empowering women who sign up for Cora, but also for every tampon box sold, a box is also donated to women around the world who can't afford or do not have access to menstrual supplies.  To date, Cora has donated more than 1 Million boxes globally.

Design Rocket won the Gold Indigo Award for the Best User Experience Design in 2018. It beat out several submissions from top tech companies such as Google.