Client: Skift
Our Role: Brand Identity

Learn more about Skift

Rebranded Skift to communicate the company's values and bold presence in the travel world.

Skift is the largest travel industry intelligence platform providing trend insights about key sectors including hotel, airlines, destinations. Skift is one of the driving forces transforming the travel industry from closed to open, where key players are willing to collaborate and learn from their peers. 


Challenge

While Skift already had a strong presence, they felt that their brand identity needed to be refreshed to better communicate Skift’s values and bold presence in the travel world. We were awarded this project, based on our work with Skift in the past. 


Solution

We designed a brand identity which centered around the idea of bold transformations. By using bold directional elements such as a graphic travel tags we were able to show this sense of forward motion and positive change. As part of the brand system, we explored bright juxtaposed colors and bold san serif typography to bring the Skift’s informal, opinionated and unapologetic attitude to life. The result was revealed at the annual Skift travel conference which was attended by C-level executives from reputable travel companies such as TripAdvisor, Delta Air Lines, Hilton Worldwide and Expedia. The design drew praise from across the travel industry.

 

Full outcome:  Mood board, logo definition, color palette, graphics expansion, full digital style guide
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Outcome

Now that we are a multi-product company spanning two continents (and more to come), we realized we needed a simplified and cohesive brand that shows the boldness of our ambition. We especially needed something that matched our rather audacious tagline: “Defining The Future of Travel. And so we did. Working with our longtime design agency Design Rocket, what you see is what we came up with.
— Rafat Ali (CEO of Skift)